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McNichols Introduces New Brand Mark

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McNichols Company, Tampa, Fla., has introduced a new brand mark and reinforced brand identity to celebrate its 70th year in business. The launch includes a new brand mark, iconography, type, imagery and color palette inspired by the strong legacy and core values of McNichols.

The company sees this refresh as a reminder that The Hole Team is, has and always will be focused on providing our customers with superior service, quality and performance, McNichols executives said.  

The “M” mark revitalizes the company's very first logo, initially designed by founder Bob McNichols. The logo highlights the company's first and one of its core product lines of perforated metal through the 11 perfect circles (perforations) making up one side of the M. It's paired with solid blocks and sharp angles that abstractly portray several other product lines McNichols has grown to offer since 1952, including bar grating, expanded metal, and more.

"We believe its shape brings forward the legacy logo, represents our product lines, speaks to the core principles of 5 values and 6 pillars  our team strives to demonstrate daily, and the refresh will rise to meet the possibilities of the digital space" says Scott McNichols, president of McNichols Company.